Every Simi Valley Real Estate professional knows, marketing real estate effectively in 2023 will not be as easy as it was in previous years. The tried and true techniques of the past simply don’t work any more.
Following is a list of 5 very old marketing techniques you should avoid in 2023:
- Posting generic, low-quality or misleading content: Using bulk-made generic content or low-quality and misleading content in marketing materials is a huge mistake. Using generic content in listing descriptions or promotional materials, can be ineffective and may ultimately damage the credibility of the real estate agent. Instead you want your promotional materials and listings to sound authentic. They should be written directly for your target audience. The reader should feel as if the material was written specifically for them.
- Holiday List Spamming: Spamming refers to sending unsolicited emails or messages to a large group of people in an attempt to sell them a property or to gain exposure. Even with the best of intentions, most unsolicited email is intercepted by email providers and sent to spam folders. Further, very few people take these emails seriously. This is not only ineffective but it is also unethical and can damage the reputation of the real estate agent. A better option is to personalize your email messages, especially during the holidays. Send personal holiday greetings and create conversations. Ultimately, the best clients develop from good relationships.
- Cold Calling Purchased Leads: Cold calling is when a real estate agent calls people randomly and tries to sell them a property. This is generally not effective because, in 2023, most people do not appreciate being contacted out of the blue as the interruption is perceived as rude and annoying. In fact, many people are using the voice component of their phones less and less. This is especially true of the younger, first-time buyer generation.
- Failing to build an audience on social media: Social media has become an essential tool for real estate agents to market themselves and connect with potential clients. Failing to effectively use social media to market oneself limits the reach of the agent’s marketing efforts in a major way. Social media is the primary marketing medium for 2023. The key to social media is ‘sharable’ viral content. Your primary marketing focus should be on creating engaging content that people will share.
- Neglecting to network: Networking with other professionals in the real estate industry, such as mortgage brokers and home stagers, is an effective way to promote oneself as a real estate agent. Neglecting to network and failing to build relationships with other professionals is not a winning marketing strategy.
By avoiding these common real estate marketing mistakes, you can effectively market your real estate and attract the right buyers or clients in 2023.
