(CLAIR | Simi Valley, CA) –Simi Valley’s first Economic Development Committee meeting of 2025 showcased ambitious proposals to drive growth, attract businesses, and revitalize the community. Key discussions revolved around the Simi Valley Town Center, with updates from city officials, developers, and local leaders on everything from small business support to park improvements. While there’s excitement about the changes ahead, some plans sparked debate among residents.
Here’s a comprehensive look at the meeting highlights.
Revitalizing the Simi Valley Town Center
The centerpiece of the meeting was Jason Jaffe’s vision for transforming the Simi Valley Town Center into an exciting destination for residents and visitors. Representing Steerpoint Capital, Jaffe outlined several key elements:
Proposals for the Town Center:
- Repurposing the Macy’s Building:
The former Macy’s building remains the most challenging part of the property. Jaffe proposed filling the ground floor with a Dick’s Sporting Goods or similar retailer while converting the upper floors for entertainment purposes. If filling the space proves too difficult, demolition remains an option. - Introducing Low-Density Housing:
Jaffe suggested building for-sale housing, like townhomes or detached houses, to create a sense of ownership and community. - Creating a Social Hub:
Inspired by the success of the Vineyards at Porter Ranch, Jaffe plans to add sit-down restaurants, shaded gathering spaces, and play areas to make the Town Center a lively, family-friendly destination.
Why Not Top Golf or Bass Pro Shops?
When asked about large-scale attractions like Top Golf or Bass Pro Shops, Jaffe explained their impracticality. “Facilities like Top Golf require an enormous amount of space and parking,” he said. “They would take up the entire Town Center and then some.”
Community Concerns:
- Housing vs. Rentals:
While Jaffe emphasized homeownership’s benefits, some questioned if rental housing might better serve younger residents or those needing more affordable options. - Attracting Unique Retailers:
Some residents expressed concern that bringing in large chains like Dick’s Sporting Goods could overshadow local businesses, which are key to Simi Valley’s identity.
Small Business and Retail Updates
Luis Garibay, Assistant City Manager, highlighted efforts to support Simi Valley businesses and address challenges in retail:
- Small Business Loans:
In 2024, the city provided $600,000 in loans to eight businesses, helping them survive tough times and plan for future growth. - Filling Vacancies:
Garibay acknowledged the vacant storefronts left by closures like Party City and TGI Fridays. He said the city is working to attract new retailers by streamlining permits and showing Simi Valley’s potential as a business-friendly location. - Film Industry Growth:
Simi Valley hosted 263 film projects last year, boosting revenue for local hotels, restaurants, and service providers. Garibay said the city plans to continue marketing itself as a prime filming destination.
Tourism and Workforce Development
Anthony Angelini, Director of Tourism and Government Affairs, reported on tourism’s growth in Simi Valley:
- Local hotels reached 80% occupancy last summer, thanks to events, filming, and visitors to the Reagan Library.
- Upcoming events, like the January 19 Wedding Expo, aim to draw even more visitors.
- Angelini encouraged residents to follow “Visit Simi Valley” on social media for updates.
Mary Beth Jacobson, Workforce Development Director, outlined programs to connect students with businesses and prepare them for jobs:
- STEM Equity Tours: These tours introduce young women to careers in science and technology. A visit to Parker Hannifin is scheduled for March 13.
- Manufacturing Round Table: This new initiative will bring local manufacturers together to share resources and collaborate.
Parks and Recreation Improvements
Richard Lemmo, Rancho Simi Recreation and Park District, shared exciting updates on park and recreation projects:
- Rancho Santa Susanna Park Completion: The park will gain additional fields, volleyball courts, and parking this year.
- Guardian Street Activity Center Expansion: New facilities will provide more recreation options for residents.
Lemmo also highlighted the district’s commitment to mental wellness by adding it to their mission statement.
Infrastructure and Safety Challenges
Supervisor Janice Parvin addressed recent power outages caused by fires, emphasizing the need for better collaboration with Southern California Edison. She praised the Ventura County Fire Department’s preparedness and efficiency, contrasting it with neighboring counties. Parvin also announced plans to streamline county meetings to better serve the public.
Office and Industrial Market Insights
Joe Jusko, a local commercial real estate expert, provided updates on office and industrial spaces in Simi Valley:
- Office Vacancy Rates: Simi Valley’s 7% office vacancy rate is better than Ventura County’s average and significantly lower than Conejo Valley’s 18%.
- New Developments: Visible Graphics recently purchased an 8,000 sq. ft. office building, bringing a national commercial signage business to the area.
What’s Next for Simi Valley?
The meeting wrapped up with a spirited Q&A, where residents voiced concerns about traffic, parking, and how to ensure the Town Center redevelopment reflects Simi Valley’s character. Jaffe reassured attendees that his team values community feedback and wants the project to meet local needs.
The next Economic Development Committee meeting is scheduled for April 9, 2025, where updates on these plans and more will be shared.
Why It Matters
Simi Valley is at a turning point. The city has big plans, but the road ahead requires careful planning and collaboration with residents. Whether it’s revitalizing the Town Center, supporting small businesses, or investing in parks and workforce development, these changes could shape Simi Valley’s future for years to come.
If you care about what’s next, now is the time to get involved. Attend meetings, share your voice, and help shape the Simi Valley you want to see.
