(CLAIR | Simi Valley, CA) — Imagine planning a Southern California getaway beyond the usual beaches and city crowds. You’re looking for something different—scenic beauty, rich history, and colorful events. That’s when you discover Simi Valley.
Your journey begins at the Ronald Reagan Presidential Library, where panoramic views and immersive exhibits bring history to life. A hike through Rocky Peak Park reveals breathtaking landscapes, while Strathearn Historical Park transports you to the region’s past. As the sun sets, the city’s energy shifts to live music, film screenings, and festivals like the Happy Face Music Festival, Oktoberfest or SIMI Film Fest—ensuring there’s always something to experience.
Beyond its charm, Simi Valley is a prime location for destination weddings, executive retreats, and major sporting events. With scenic backdrops, high-end venues, and a growing reputation as a sports hub, it’s a must-visit for travelers seeking something unique. Simi Valley isn’t just a stop—it’s a destination.
Regional Recognition and Growth Opportunities
Now officially included in the Central Coast Regional Strategic Plan, Simi Valley is stepping into the spotlight, positioned for sustainable growth, economic development, and greater visibility on the state’s visitor map. The plan, developed by Visit California with support from the U.S. Economic Development Administration’s Travel, Tourism, and Outdoor Recreation Program, is a two-year statewide effort designed to help regions recover from the COVID-19 pandemic and build a more resilient economy.
“This plan marks a new chapter for all of California’s regions,” said Anthony Angelini, Executive Director of Visit Simi Valley. “By collaborating with so many different stakeholders, the Central Coast Plan addresses both immediate recovery needs and long-term sustainability goals that benefit visitors, local businesses, and residents alike.”
Presidential Prestige and World-Class Events
One of the biggest highlights is the Ronald Reagan Presidential Library, identified as a top-tier “national attractor” in the Demand Driver Scorecard, ranking alongside Highway 1, Hearst Castle, and the Monterey Bay Aquarium.
“The Reagan Library outperforms or matches a host of other respected attractions across the region—among them the Santa Barbara Zoo, Camarillo Premium Outlets, and several state beach destinations,” Angelini noted. “Its popularity helps cement Simi Valley as a destination that’s worth a detour—coastal or not.”
The Reagan Library hosts major events, including the annual Reagan National Defense Forum, which draws 1,400 attendees from around the world, as well as the Presidential Debate every four years. These events bring in policymakers, media, and international visitors, further strengthening Simi Valley’s place on the national stage.
Looking ahead, the Reagan Library has ambitious plans, including a large-scale special exhibition to coincide with the LA28 Olympics, a major celebration for America’s 250th birthday next summer, and a complete overhaul of the entire Reagan Museum, featuring new exhibits, galleries, and artifacts—including a Ronald Reagan Marine One helicopter.
A Hub for Business, Weddings, and Sports
Simi Valley has become a prime location for executive stays, weddings, and major sporting events. Its beautiful landscapes, upscale venues, and proximity to Los Angeles have fueled a rise in corporate travel, film production, and destination weddings.
The city’s sports scene is also thriving, with youth and amateur tournaments bringing athletes and families to local fields and stadiums. These events significantly contribute to hotel occupancy and restaurant revenue while introducing visitors to the city’s many attractions.
Signature Events and Cultural Attractions
Beyond the library, Simi Valley’s authentic local culture and signature festivals continue to gain attention. The city’s annual events reflect its deep roots in Western heritage, community traditions, and the arts. While none have yet made the plan’s Event Matrix, several—including the Happy Face Music Festival, SIMI Film Fest and Simi Valley Oktoberfest—show strong potential for future recognition.
“We’re confident these events will continue growing in attendance and impact, eventually meeting the criteria to become recognized regional demand drivers,” Angelini stated. “They already attract a diverse range of visitors, and we see real opportunity to highlight them as part of a broader Central Coast itinerary.”
The Reagan Library’s annual Presidents’ Day and July 4th celebrations, drawing more than 3,500 attendees each, are among the city’s largest public gatherings, strengthening Simi Valley’s role in commemorating American history while fostering community engagement and visitor growth.
Building a Sustainable Future
The Central Coast Regional Plan isn’t just about drawing more guests—it’s about doing so responsibly. A major focus is sustainability, resilience, and infrastructure improvements, which could significantly benefit Simi Valley’s local economy and quality of life.
One key component is the California Resilience and Sustainability Dashboard, which will provide data-driven insights to help destinations manage visitor growth responsibly, prepare for natural hazards, and protect cultural and environmental assets.
The plan also prioritizes transportation improvements, particularly with the 2028 Olympics in Los Angeles on the horizon. Metrolink’s double-track expansion, which Visit Simi Valley supports, could make it easier for visitors to reach the city without adding to traffic congestion. Improved public transit could also boost local businesses by increasing foot traffic to shops, restaurants, and attractions.
Economic Growth and Community Benefits
More than just an opportunity for visitors, the plan has the potential to benefit residents and businesses alike. Official recognition in the regional plan opens doors to new partnerships, funding opportunities, and increased visibility. Hotels, restaurants, and event organizers could all see more visitors and higher revenue as Simi Valley gains traction as a destination. More activity could bring new job opportunities, improved transportation options, and enhanced public spaces, all while ensuring that growth is managed sustainably.
“This plan marks a new chapter for all of California’s regions,” Angelini concluded. “In Simi Valley, we intend to work hand in hand with Visit California, our local business community, and residents to ensure we emerge more resilient, sustainable, and hospitable than ever before.”
For more information on the Central Coast Regional Strategic Plan, or to learn about Simi Valley’s initiatives, visit VisitSimiValley.com.
